VWO starts at $314/mo. CROTool gives you AI-powered A/B testing for free. Here's how they compare.
Growth plan. Pro at $972/mo. Testing only — heatmaps extra.
| Feature | CROTool | VWO |
|---|---|---|
| A/B testing | ||
| AI variant builder | ||
| Deploy via Google Tag Manager | ||
| Track with Google Analytics 4 | ||
| Live preview on production URL | Preview mode | |
| No extra scripts on site | ||
| Test planning & backlog | Basic | |
| Team management | ||
| Visual editor | AI-generated code | |
| Heatmaps | Roadmap | Separate plan |
| Server-side testing | ||
| Personalization | Separate plan |
VWO runs its own servers, CDN, and analytics engine. That infrastructure cost gets passed to you at $314/mo minimum.
CROTool uses infrastructure you already pay for — Google Tag Manager for delivery and Google Analytics 4 for measurement. No proprietary snippet. No extra scripts. No performance hit.
The result: a free tier that's actually usable, and a Pro plan at $49/mo that's cheaper than VWO's cheapest offering.
Start with the free plan. No credit card required.
Start free — ship your first test in 5 minutes