AB Tasty requires a demo call and annual contract starting at $40k+/year. CROTool gives you A/B testing for free.
Annual contract required. Starts at $40k+/year for most teams.
| Feature | CROTool | AB Tasty |
|---|---|---|
| A/B testing | ||
| AI variant builder | AI assistant | |
| Deploy via Google Tag Manager | ||
| Track with Google Analytics 4 | ||
| Live preview on production URL | ||
| No extra scripts on site | ||
| Test planning & backlog | Basic | |
| Team management | ||
| Visual editor | AI-generated code | |
| Feature flags | ||
| Server-side testing | ||
| Personalization | ||
| Free plan | ||
| Self-serve signup |
AB Tasty is a full-stack experimentation and feature management platform built for mid-market and enterprise teams. Their pricing reflects dedicated infrastructure, a proprietary snippet, and managed analytics.
CROTool takes a different approach: deploy tests through Google Tag Manager you already have, measure with Google Analytics 4 you already use. No new scripts on your site. No vendor-specific data silos.
For teams that run client-side A/B tests on landing pages, checkout flows, and product pages, CROTool delivers what you need without the enterprise price tag.
Start with the free plan. No sales call. No credit card required.
Start free — ship your first test in 5 minutes